You need copy that works.
I write copy that works.

and by "works," i mean drives in the right people and increases revenue

How can I help you today?

websites

advertisements

email sequences

brand strategy

Websites


‍

I don’t know you (yet).
But I do know you need a website that:

Clearly defines who you are and how you help

Is based on meticulous research

Utilizes best conversion practices

Compels readers to
take the next step

I’ll write a website that acts as your most persuasive, engaging salesperson.
Includes:
60-minute discovery session where I learn about your services, target market, competition, and branding goals.
Competitive analysis so we can see what your competition is doing and how we can best position your brand to fit into the current landscape and attract customers.
Target audience research where I get into the brains of your ideal customers through:
  • Up to five 1:1 interviews with your customers
  • Targeted surveys
  • Analyzing online forums
  • Reviewing past customer feedback and testimonials
Site map Site map so you can review the pages I have in mind for your site and approve of the overall picture.
Strategic content that speaks to your target audience and propels them to take action.
Clear wireframe with suggestions for layout, design, and imagery
2 rounds of revisions so we get it perfect.
Design collaboration to ensure that the design complements copy.
I knew choosing Adina for a specific project would be the right choice. We needed someone who would have a good understanding of a delicate niche industry and let’s just say… she understood the assignment! Adina’s webcopy is outstanding, her communication skills are excellent and it was an overall pleasure to work with her. The web copy we received was not only well written but organised well for design and concise and to the point. I highly recommend working with Adina!
Esther Adamson
co-founder, Expirit
Starts at
$3,975
for a 5-page site
I need a website

Advertisements

Convey your message creatively and brilliantly with head-turning ads. Strategically-written ads create brand awareness, generate excitement about your offer, and boost your sales.

Includes:
60-minute discovery session where I learn about your services, target market, competition, and branding goals.
Target audience research where I get into the brains of your ideal customers through:
Competitive analysis so we can see what your competition is doing and how we can best position your brand to fit into the current landscape and attract customers.
2 choices of campaign concepts
  • Up to five 1:1 interviews with your customers
  • Targeted surveys
  • Analyzing online forums
  • Reviewing past customer feedback and testimonials
4 adsbased on your chosen concept
2 rounds of revisions so we get it perfect.
Design collaboration to ensure that the design complements copy.
When I need excellent copy with a creative twist, Adina’s my lady. Her out-of-the-box creativity brings a fresh take to every project she puts her hands on. Her energy is contagious, she keeps to deadlines, and her quality work never fails to impress me. I only wish she was working in my office alongside me (she’s that good)!
Malka Frankel
Founder, Malka Designs
Starts at
$1,200
for a 4-part campaign
ads sound good
Elevator pitch

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Brand strategy guide
mission & values

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Brand Archetypes

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Brand strategy guide

Your brand strategy is your guide for long-term success. People buy from brands they connect with.

I help you by creating the roadmap for a stand-out brand that resonates deeply with your audience.

With meticulous research, we’ll define:

Your brand’s core message

What sets you apart from the competition

How you want the world to perceive your brand

… along with an achievable plan to make it happen.

Includes:
60-minute discovery session where I learn about your services, target market, competition, and branding goals.
Competitive analysis so we can see what your competition is doing and how we can best position your brand to fit into the current landscape and attract customers.
Target audience research where I get into the brains of your ideal customers through:
  • Up to five 1:1 interviews with your customers
  • Targeted surveys
  • Analyzing online forums
  • Reviewing past customer feedback and testimonials
Crystal-clear guide that covers:
  • Unique value proposition
  • Competitive positioning
  • Brand story
  • Audience insights
  • Notable voice-of-customer quotes
  • Customer avatars
  • Differentiators
  • Unique selling proposition
  • Emotional selling proposition
  • Elevator pitch
  • Our process
  • Trust builders
  • Mission
  • Vision
  • Values
  • Brand archetype (+ manifestation)
  • Voice guide
After having worked with Adina on multiple projects, I hired her to write a brand strategy guide for my boutique social marketing agency, Abbey & Co. We'd been growing at an exponential rate, and I felt like it was time to crystallize our messaging and clarify our brand. Adina's extensive research culminated in a beautiful slide presentation that will serve as Abbey & Co.'s compass. It is clear, thorough, and everything I needed! If you're looking to clarify your messaging, and connect with your target audience, I highly recommend Adina!
Abbey Wolin
Abbey & Co.
Starts at
$2,900
Brand my business

See something you need?

Book a 20-minute call. On the house. 
Let's talk
Let's talk
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websites

advertisements

email sequences

brand strategy