I’ve helped 100+ brands get
noticed and sell more.

I'm no missionary,
but I’ll convert
your customers

Personality-powered copy for brands with big dreams

Book a 20-minute call. On the house. 
Let’s get convertin’!
Let’s get convertin’!
L
hero image - side profile of Adina Kaplan, the writer, holding a toy bullhorn and announcing hero image - side profile of Adina Kaplan, the writer, holding a toy bullhorn and announcing

Reality check alert

You know the value of your product/service.
But self-admiration won’t increase your bottom line

(trust me, I’ve tried).

YOU KNOW WHAT WILL?

Clear messaging that conveys your value to the right people.

Compelling copy that shows them why you're the obvious choice.

Robbing a bank (well that escalated quickly).

the bad news

I’m pretty serious about law-abidance.

the good news

I'm even more serious about creating strategic copy.

About Me

Hey hey! Adina here. I've been told I'm 12 billion times better than ChatGPT. Seriously.

I help businesses find their unique edge in today’s saturated market and speak the language of their target audience. I’ve helped 100+ brands get noticed and sell more. I do this by combining relentless research and strategic methods to create powerful copy. Because that’s the kind of copy that sells.

I help businesses find their unique edge in today’s saturated market and speak the language of their target audience. I’ve helped 100+ brands get noticed and sell more. I do this by combining relentless research and strategic methods to create powerful copy. Because that’s the kind of copy that sells.

some AWESOME BUSINESSES
I'M PROUD TO CALL CLIENTS

Services

Let’s get write to it

You’re here for one reason: to boost your bottom line.

(Or maybe you were looking for a different Adina Kaplan, but my SEO is stronger. Either way, I’m happy you’re here!)

Here’s how I’ll help you:

website
Get strategic web copy that captures attention in today’s digital overload and drives sales up.
TELL ME DETAILS
AdVERTIsEMENTS
Connect to your audience with creative concepts and powerful ad copy.
SPILL THE TEA
emails
Stand out with sharp emails that your audience can’t help but open and engage with.
keep talkin'
Brand strategy guide
Receive a brand compass that distinguishes your brand and crystallizes your messaging.
More on Brand guides

Need copy yesterday?

Can’t afford to wait a few weeks?

skip the wait.

Get my unlimited attention, brain, and fingers
(and toes — 20 digits move faster than 10!)

for a full day.

I need your day ASAP!
I need your day ASAP!
L

Testimonials

Read 'em and weep

(tears of joy, obviously)

Adina is one of The Greats. We’ve worked with many copywriters over the years, and she's in a league of her own. She's really creative and has a fun process; from beginning to end, you're confident that you'll get incredible work. Whether it’s brand strategy, ad copy, or web copy, Adina nails the project every. single. time.
Adina is one of The Greats. We’ve worked with many copywriters over the years, and she's in a league of her own.
Zach Schwartz
Cofounder, Summit
full testimonial
N
Adina is one of The Greats. We’ve worked with many copywriters over the years, and she's in a league of her own. She's really creative and has a fun process; from beginning to end, you're confident that you'll get incredible work. Whether it’s brand strategy, ad copy, or web copy, Adina nails the project every. single. time.
Zach Schwartz
Cofounder, Summit
It’s been a real pleasure to work with Adina on providing extensive web copy for my clients project. Her professionalism, delivery and creativity helped make the project a huge success.
Avi Marciano
Certified Branding Consultant
full testimonial
N
It’s been a real pleasure to work with Adina on providing extensive web copy for my clients project. Her professionalism, delivery and creativity helped make the project a huge success.
Avi Marciano
Certified Branding Consultant
Every copywriter can write (at least I hope so!). But not every copywriter can capture their client's voice like Adina does. The emails Adina writes are funny, valuable — and shout "Neil" a mile away. Working with Adina is easy. Her process is quick, her research is thorough, and her work generates consistent positive feedback from my email subscribers. I'm going to stop here because I don't want her to get too many clients and not have time for me. Just joking. Kind of. Hire Adina and thank me later.
I'm going to stop here because I don't want her to get too many clients and not have time for me. Just joking. Kind of.
Neil Greenbaum
Founder, Greenbaum Law Firm
full testimonial
N
Every copywriter can write (at least I hope so!). But not every copywriter can capture their client's voice like Adina does. The emails Adina writes are funny, valuable — and shout "Neil" a mile away. Working with Adina is easy. Her process is quick, her research is thorough, and her work generates consistent positive feedback from my email subscribers. I'm going to stop here because I don't want her to get too many clients and not have time for me. Just joking. Kind of. Hire Adina and thank me later.
Neil Greenbaum
Founder, Greenbaum Law Firm
Some writers just get it. Instantly. Tone, style, cadence, strategy, emotion, voice, it's all there, and it's all on point. I've worked with Adina Kaplan on many projects and she is a master of her craft—and a pleasure to work with. Highly recommended!
Some writers just get it. Instantly.
Yoel Judowitz
CEO, Storytribe Media
full testimonial
N
Some writers just get it. Instantly. Tone, style, cadence, strategy, emotion, voice, it's all there, and it's all on point. I've worked with Adina Kaplan on many projects and she is a master of her craft—and a pleasure to work with. Highly recommended!
Yoel Judowitz
CEO, Storytribe Media
When we found ourselves with a lot of material that had to be written ASAP, we hired Adina for a VIP Day. Then it went so well that we returned for another one! She delivered on everything with professionalism, smooth communication, and killer timing. In one phone call, Adina understood our needs, our mission, and how to translate that into on-brand copy. I highly recommend booking a VIP Day with Adina — you'll be amazed by what she can deliver in a day!
I highly recommend booking a VIP Day with Adina — you'll be amazed by what she can deliver in a day!
Rena Zoldan
Director of Marketing and Business Development, Thrive
full testimonial
N
When we found ourselves with a lot of material that had to be written ASAP, we hired Adina for a VIP Day. Then it went so well that we returned for another one! She delivered on everything with professionalism, smooth communication, and killer timing. In one phone call, Adina understood our needs, our mission, and how to translate that into on-brand copy. I highly recommend booking a VIP Day with Adina — you'll be amazed by what she can deliver in a day!
Rena Zoldan
Director of Marketing and Business Development, Thrive
“Adina is one of those unicorn copywriters who gets it right the first time. Her process is fine-tuned to the T. The level at which she got to know my business, competitors, and target audience is a true testament to her advanced skill set. When I read what Adina wrote, I got chills... It sounded more like me than my own writing does! Adina is communicative, responsive, and an absolute pleasure to work with. If you're looking for a copywriter who will nail your vision, voice, and message, look no further!”
Adina is one of those unicorn copywriters who get it right the first time.
Chris Weals
Founder, Rebel With A Purpose
full testimonial
N
“Adina is one of those unicorn copywriters who gets it right the first time. Her process is fine-tuned to the T. The level at which she got to know my business, competitors, and target audience is a true testament to her advanced skill set. When I read what Adina wrote, I got chills... It sounded more like me than my own writing does! Adina is communicative, responsive, and an absolute pleasure to work with. If you're looking for a copywriter who will nail your vision, voice, and message, look no further!”
Chris Weals
Founder, Rebel With A Purpose
M
M

Believe everything you read online

Book a 20-minute call. On the house. 
Let's talk
Let's talk
L